Beacon has new look

Sep 05, 2012

In the winter of 1991-92, Paul and Cate Archipley decided Mukilteo was ready for a community newspaper. Starting out in a spare room in their home, they were the entire staff: Paul was the News and Production departments; Cate handled the Advertising and Business roles.

With the addition of the Harbour Pointe community, the town had just doubled in size, to about 8,000. (Today, more than 20,000 call Mukilteo “a good camping place.”)

Out of those humble beginnings, Beacon Publishing began to grow and change.

The company now publishes three community newspapers: the Mukilteo Beacon, Edmonds Beacon and South Everett Beacon.

The Mukilteo Beacon has a circulation of more than 10,000.

Which brings us to this: Today, you'll see some changes in your Mukilteo Beacon.

The Beacon has a new look. We try to give the newspaper a makeover about every five years, and it’s been due for another.

This time, our Re-design Team has modernized the look of the Mukilteo Beacon. Our hope is that the redesign makes the newspaper more lively and inviting, “newsy” and informative, saves space and brings us into the 21st Century.

The front page is where you’ll see most of the changes. The Mukilteo Beacon nameplate has been overhauled so that it now sports a new font and modern-looking bars that span the page.

There is also an index, which highlights content inside the newspaper and top stories and photos we’d like to feature but that did not make it to the front page. Some readers will remember the index that graced our front page years ago. Sometimes old ideas can be made new again.

The lighthouse, our logo for 20 years, in its entirety, is no longer on the front page. Now just the beacon is there, shining its light on what’s “In This Beacon.” The lighthouse is not gone, however. Find it in our staff box on page 5.

That blue box around the front-page photo of the week is gone, too. With its absence, we’ll be better able to create interesting, diverse front pages.

On the inside pages, the re-design continues. You’ll see that the headers at the top of the page of each section (Opinion, Schools, Worship, etc.) or special pages (this week’s is Fit & Sound) are also different and designed so that they don’t take up as much space – leaving more room for local news and opinion.

Our column logos have also been revamped, so that the graphic that packages the writer's name, the column's name and a photo of the writer is not only fresh and new but easier to recognize.

We're pleased with how it's all turned out. And we're confident that after a jolt of change, you'll come to like it, too – if you don’t already.

No matter what The Beacon looks like, there is one thing that won’t change: Week after week, for the last 20 years and into the future, we bring you journalism you won't find anywhere else:

• City news

• School news

• Police and Fire reports

• Features about your friends and neighbors

• Local advertisers

In short, we cover YOUR world.

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