City updates video tour promoting Mukilteo

Chamber also plans to release videos its role in the community
By Nicholas Johnson | Aug 30, 2017

The city of Mukilteo has launched an updated series of videos that serve as a virtual tour of the city and its amenities.

Available on the homepage of the city’s website – www.mukilteowa.gov – the series features seven videos, each about a minute in running time, produced by CGI Communications based in New York.

“The plan is to keep them prominently featured on our website, front and center, so people see them,” Marko Liias, the city’s policy analyst, said. “As people are looking to relocate, we know this is a tool for them to see our community.”

Videos include “Welcome,” “History and Quality of Life,” Real Estate & Relocation,” “Education,” “Parks and Recreation,” “Mukilteo Chamber of Commerce” and “Community Organizations.”

Earlier versions of the videos were produced in 2013. In May, a CGI film crew visited Mukilteo to get new video footage of the city. For the “Education” video, they recorded a statement by Mukilteo School District Superintendent Marci Larsen. Otherwise, the videos feature new information about the city’s plans to redevelop the waterfront in conjunction with construction of a new ferry terminal.

“We were able to refresh some the information and feature some newer projects and goals,” Liias said. “But we didn’t go into too much depth because the intent was to make the content such that it can last at least a couple of years.”

Not only did CGI produce the updated videos for free, they had produced the original videos for free, as well.

“It didn’t cost us anything,” Liias said. “They [CGI] just asked that we promote them.”

Instead of charging the city, CGI offered Mukilteo businesses a chance to advertise on the webpage that hosts the videos if they agreed to purchase promotional video services, Liias said.

CGI used the same scheme with the Mukilteo Chamber of Commerce, which plans to launch four promotional videos of its own in late September. Those videos will be accompanied by ads for business that are Chamber members, Executive Director Julie Martin said.

“In their videos, the city focused more on quality of living in Mukilteo,” she said. “I focused on tourism, getting involved in the community, Chamber events, and how businesses can interact with the Chamber.”

This isn’t the first time the Chamber has had a promotional video, but it is the first time it’s worked with CGI. Early in 2016, the Chamber released a video tour of Mukilteo made in partnership with the Cascade Loop Association.

“The first video we did was produced specifically for tourists travelling the Cascade Loop,” Martin said. “The videos we’re producing now include a community video, a tourism video, a Chamber member testimonial, and one is about Chamber events and membership.”

The goal, in part, is to drive greater community involvement in the Chamber. Martin said the videos will live on the Chamber’s website – www.mukilteochamber.org – and will be shown to other community groups, such as the Kiwanis Club of Mukilteo and the South Everett-Mukilteo Rotary Club.

“I see the Chamber as connector in the community,” Martin said.

She also said the videos serve to promote the city to visitors and those who may be looking to relocate to Mukilteo.

“We’re always working on creating connections for new people in our community,” she said, noting that the Chamber is the official visitor information center for the city. “Through these videos, we can promote Mukilteo as a destination, a great place to visit and a great place to live, work and play.”

The Chamber also has a Discover Mukilteo advertising campaign that involves ads in magazines, on the radio and online in markets from Portland to British Columbia, Canada.

“In that advertising, we’ll be able to point people toward these new videos.”

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