Final public presentation of aviation attraction wayfinding signage at Paine Field

Nov 01, 2017

Snohomish County’s Department of Parks, Recreation and Tourism invite the public to the final presentation for the Paine Field visitor attraction wayfinding signage project, Nov. 2, 2017 at the Future of Flight, Forward Cabin from 6 to 8 p.m.  The absence of a branded visitor signage system is a major challenge for those trying to locate the five major tourist attractions on or near Paine Field, all with similar sounding names. The tourism signage project was launched by the county earlier this year and is funded with lodging taxes. The project started with a major assessment, examining existing signs, roadway connections and traffic patterns. Based on that assessment, multiple design concepts were created. Findings of the assessment and design concepts were presented to the public for input earlier in 2017.

Tangram Design, LLC, an environmental graphics and wayfinding firm from Denver, CO will lead the final presentation. Tangram leads the large steering committee of stakeholders, including the City of Everett, City of Mukilteo, the county, and the individual aviation attractions. Tangram elicited input from the steering committee and the community by conducting community engagement workshops and an online survey to inform the design approval process.

“Ultimately, members of the community and the attractions favor designs that reflect the vintage feel of aviation, which is evident in the collections represented in the museums located around Paine Field.  The goal of the project is to ease navigational confusion and enhance the visitor experience by clearly identifying the attractions in the environment.  Visitors will be informed that there are additional aviation attractions in the area, in addition to the popular Future of Flight and Boeing Tour,” said Tangram Principal, George Lim.

“We are excited about how the community has responded to the idea of an aviation district reinforced through the signage system.  The district concept sets positive expectations about the unique experiences available at Paine Field,” said Tom Teigen, Director of the Snohomish County Parks, Recreation and Tourism Department.

The public will view illustrations that show dimensions and content of the signage system.  “Elements include vehicular directional and identification signage showing how signage can be visually consistent, identifiable and create sense of place to promote Paine Field and surrounding attractions,” said Lim.

The five existing visitor and aviation attractions represented in the project include:

  • Future of Flight Aviation Center and Boeing Tour
  • Flying Heritage & Combat Armor Museum
  • Historic Flight Foundation
  • Museum of Flight Restoration Center
  • High Trek Adventure Arial Course at Paine Field Community Park

Public event will be held on Thursday, Nov. 2, 2017 from 6:00 p.m. to 8:00 p.m. at the Future of Flight Forward Cabin (8415 Paine Field Blvd. Mukilteo, WA  98275).

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