Leadership Snohomish County and Economic Alliance Snohomish County present 'How expert entrepreneurs think'

It’s all in your head: Create your own success
Mar 26, 2013

When you encounter a roadblock at work, what do you do? The best-laid plans won’t predict every challenge, personnel conflict, manufacturing snafu or cost miscalculation.

How do you take stock, change direction or adjust your mindset?

Cognitive research has shown how successful entrepreneurs approach problem solving, and it’s surprisingly universal across very diverse fields, products and markets.

And, whether you’re an employee or a business owner, you can learn how to do it, too.

Join Leadership Snohomish County and presenter Ian Ayers on Friday, April 12, at Jackson Center at Everett Community College, to learn the core, teachable, problem-solving principles that expert entrepreneurs have learned the hard way.

Come for the morning workshop, from 8 to 11 a.m., or stay and take advantage of the small group session from 11:30 a.m. to 2:30 p.m. as well.

In a study of 30 successful company founders, whose businesses ranged in size from $200 million to $6.5 billion across a variety of fields, cognitive science identified an underlying way of thinking, making decisions and taking action.

This “thinking framework,” applied to creating products, markets or ventures, can allow you to thrive professionally in the face of uncertainty.

It’s not a step-by-step program to follow, but rather a set of problem solving strategies that apply to inevitable challenges in any business.

"It’s essential that we all use entrepreneurial thinking to strengthen our communities, our companies, and our organizations,” said Sarri Gilman, Executive Director of Leadership Snohomish County. “We’re excited to offer this workshop because the information is very accessible and it’s relevant to every aspect of building thriving companies and communities."

Presenter Ian Ayers is the creator of the Effectual Method, a system that teaches entrepreneurial expertise through doing. The morning workshop is a mix of theory, storytelling, exercises, and breakthrough moments.

You’ll learn five principles you can apply right away to grow your business, develop your team, and solve problems.

Based on research published in INC Magazine, “How Great Entrepreneurs Think,” you'll grasp the fundamental differences between causal, or predictive thinking, and effectual thinking. And, you’ll leave with a set of practical next steps and a way to move forward.

Stay for the small group afternoon session (maximum 30 people) and continue to work with Ian Ayers, diving deeper and applying the principles learned in the morning workshop.

“Co-creation is central to this method, and the best way to improve is through doing, “ said Ayers. “So, to make sure you hit the ground running, we'll try some live co-creation within our group and make new opportunities right before our very eyes.”

Shannon Affholter, Vice President of Business & Economic Development at Economic Alliance Snohomish County, endorses and is sponsoring the workshop.

“Attending the Characteristics of Successful Entrepreneurs workshop will help community leaders better understand the important qualities that make entrepreneurs succeed in our current economy,” said Affholter.

Co-sponsored by Economic Alliance Snohomish County, Everett Community College, and the Greater Everett Community Foundation.

Register at www.leadershipsc.org. Fee is per person: $65 morning only (includes coffee and snacks), $175 all day (also includes lunch). Please note: tickets may be transferred to another attendee but are not refundable.

About Leadership Snohomish County

Leadership Snohomish County develops leaders for a lifetime by providing education and opportunities for people and organizations to strengthen our community.

Their program helps participants acquire an understanding of the critical issues affecting the region and the leadership and stewardship capabilities necessary to resolve them.

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